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Marketing Communication Manager at ThyssenKrupp Accessibility B.V.
Location: Krimpen a/d IJssel
About the position
Analyze demand and plan required marketing materials, including brochures, reference folders, video material, technical specifications and manuals for direct sales organizations and reseller channels worldwide. Create high quality marketing material in collaboration with external product marketing agency.
Prepare, execute and steer photo and video shootings for the relevant products, identify, select and steer professional agencies/photographers.
Support the development of market launch plans. Take active role and responsibility for significant parts of the launch projects.
Co-create product marketing plans together with the marketing and product management team during the whole life-cycle of the products. Follow-up on execution.
Plan and execute product marketing campaigns that drive demand for the products. Work on the marketing campaigns together with the field organizations and the central marketing team. Get the key messages across to the target groups and enable the regional sales and marketing to do so.
Analyze and benchmark the most important competitors with regard to their marketing activities and product marketing material. Ensure the conformity of the material with the Style guide and with the communication strategy of the Operating Unit Access.
Ensure clear channel differentiation by developing different material for direct and reseller channels.
Plan and follow-up the product marketing budget together with the management team of the Competence Center.
Communicate the value proposition of the products to the regional sales and marketing teams and develop the sales tools that support the selling process of the products.
About ThyssenKrupp Accessibility B.V.
ThyssenKrupp Accessibility B.V. is part of the international ThyssenKrupp Accessibility group, which is one of the worldwide leading companies in development, production and distribution of accessibility solutions (home elevator, platform lifts, stair lifts). The international megatrends mobility and demography are the reason for the enormous increase of demand in our products. Our worldwide Competence Center for our biggest product group, stair lifts, based in Krimpen aan den IJssel, is seeking for an international experienced and highly energized.
What we offer
A challenging new created opportunity and room for input and initiatives
Competitive terms of employment.
Your profile
Bachelors degree in business administration, communication or marketing
5+ years experience as a communication manager, marketing consultant or similar function, preferably gained in a marketing agency
International experience and must be able to travel up to 30% of the time
Excellent written and verbal Dutch and English skills
Good knowledge of all components of product marketing and communication, including marketing planning, product promotion, advertizing and online marketing
Personal drive, entrepreneurial attitude, creative flair, strong analytical and conceptual skills
Ability to communicate and cooperate with a wide range of people with diverse personalities
Strong project management skills
Good communication and presentation skills
Good organization skills, ability to work on multiple projects
Apply
Apply for this position, please click the link below:
Click here to apply!
For more information you can contact Kim Steenkamp by cellphone +31 (0)6 515 278 12.
Agency calls not appreciated
Keywords: MarCom, Marketing Manager, HBO, WO, Bachelor, Master, Academisch, BA, BSc, Marketing Management, Marketing Consultant, Communication Manager, Product Marketing, Mobility Solutions, Elevator Company, ThyssenKrupp Accessibiilty, Marketing Communication Manager, Werk, Baan, Vacature, Zuid Holland, Krimpen a/d IJssel, Rotterdam, Dordrecht, Gouda, Professional, Ervaren.
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